Recipients can redeem the digital coffee gift in store. Users can also choose different themes like Valentine’s Day, birthday and friendship for your gift and customize a message upon purchase. When users enter into Wallet, they will see a Starbucks logo under “Powered by third-party operator.” Clicking on the square directs users to a branded microsite where they have the option to send a coffee drink or a gift card to a friend. As part of this partnership, Starbucks introduced digital coffee gifts on WeChat Wallet this month. Its 2,500 stores in China started taking WeChat payments back in December of last year. Starbucks The coffee chain is the only international brand on WeChat Wallet, for now. Here is how three brands - Starbucks, JD and Didi - utilize WeChat Wallet. But for the time being, only eight - outside of Tencent - have their own digital portal on the platform. Many stores in China take WeChat payments. It has also partnered with a limited number of third-party companies to make them more discoverable on the platform. WeChat Wallet functions like Apple Pay, which allows users to purchase products and services with select credit or debit cards (mostly from Asian banks Chase and Bank of America are not available, for instance.) Unlike Apple Pay, WeChat Wallet has integrated its parent company Tencent-owned services to let its 800 million-plus monthly users do things like pay for utilities and manage personal finance, within WeChat.
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